Hai Robotics, a leading global provider of Automated Storage and Retrieval Systems  continues the strategic expansion of its U.S. leadership team with the appointment of three seasoned industry veterans to support the growing U.S. market

Patrick Dougherty joins as Director of Customer Service and Support, Rob Schrager as Director of Software, and Matt Kelly as Director of Strategic Partnerships and Commercial Development. These appointments mark a significant step in Hai Robotics’ commitment to enhancing its operations and service capabilities in the Americas.

Patrick Dougherty: Elevating Customer Service and Support

Patrick Dougherty brings to Hai Robotics over 12 years of experience leading and building highly successful customer service and support teams. He previously served at Swisslog as the Global Customer Service Delivery Manager where he aligned global operations to a unified platform that supported effective service and quality delivery.

Dougherty will lead Hai’s American-based Customer Service and Support department, which provides localized, on-demand support to Hai Robotics’ customers. His team will manage spare parts onshore in the U.S. for quick delivery and support to customers throughout the Americas with local, resident service engineers and field service engineers across North and South America.

“Joining Hai Robotics as the Customer Service and Support Director is an exhilarating opportunity for me,” Dougherty said. “The company’s focus on customer success through advanced warehouse automation and robotic order fulfillment systems aligns perfectly with my passion for automation and logistics efficiency.”

“Leading a team at the forefront of technological advancements is incredibly exciting,” he added. “I’m eager to drive impactful change and solve complex challenges in a supportive, forward-thinking environment.”

Rob Schrager: Advancing Software Development

Rob Schrager joins Hai Robotics as Director of Software, bringing nearly 20 years of experience in software leadership, 11 of which were spent at Symbotic as a founding member. His appointment enhances Hai Robotics' local software capabilities and support for customers in the Americas.

Under Schrager’s leadership, Hai Robotics aims to better respond to the specific needs of its customers in the AMER region and accelerate the maturation of its software solutions.

“The opportunity to join Hai Robotics, where I can apply different skills to solve diverse and complex customer challenges, is incredibly exciting,” Schrager said. “I am thrilled to bring my experience to this innovative environment and tackle new challenges that will drive the future of warehouse automation.”

Chris Smith, Vice President of Project Delivery at Hai Robotics USA, expressed his confidence in Schrager’s appointment, saying, “Robert has a vast array of industry knowledge and experience in development and leadership. He will take Hai’s software to the next stage of maturity, further setting HaiPick Systems above the rest of the ASRS robotics space.”

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